British American Tobacco

Innovative impact: Lucky Strike Click&Roll

Insight

 The most important innovation in the tobacco category in the past 50 years – the convertible cigarette.

Launch Lucky Strike Click&Roll across Western European Travel Retail markets and build awareness and understanding of the new Lucky Strike offer and the new way of smoking. 

 

client

BAT

services

Project management

challenge

Revolutionizing smoking: unleashing the Lucky Strike Click&Roll phenomenon across Europe!

Managing the project of launching the BAT offer Lucky Strike Click&Roll across the European Travel retail markets presented its challenge. With diverse regulations, cultural nuances, and logistical complexities, successfully introducing this innovative product required meticulous planning, coordination, and adaptability.

Navigating through various market dynamics, we developed tailored strategies, ensuring compliance and maximizing brand visibility in each unique market.

From supply chain management to promotional activities, we orchestrated a seamless launch, delivering exceptional results and captivating the attention of travelers across Europe.

ideea

Unleash the power of massive in-store communication: igniting the Lucky Strike Click&Roll revolution across European Travel Retail!

The driving force behind the project was the idea of “massive in-store communication.” Recognizing the critical role that impactful messaging plays in capturing the attention of travelers, we harnessed the power of creative communication to make a lasting impression.

Through eye-catching displays, compelling visuals, and engaging brand experiences, we transformed the retail space into an immersive environment that drew customers towards the Lucky Strike Click&Roll offer.

The concept of massive in-store communication amplified brand visibility, driving curiosity, and ultimately, converting travelers into loyal customers.

Lucky Strike

results

Exceptional results in terms of message impact: 75% reach* and budget savings of 25%.

*of adult travelers who smoke throughout Western Europe

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