Phillip morris international

Ignite the adventure

Insight

Unleash your spirit of adventure and embark on an unforgettable journey with the Marlboro Adventure Team!

Organizing the Marlboro Adventure Team yearly event was a testament to seamless coordination, exhilarating challenges, and unforgettable experiences. Every year, we brought together thrill-seekers and outdoor enthusiasts for an adrenaline-fueled adventure like no other.

From meticulously planning exhilarating activities to curating awe-inspiring locations, we craft an immersive journey that pushed boundaries and leaved participants craving more.

The Marlboro Adventure Team event is a testament to our commitment to creating extraordinary moments and lifelong memories.

client

PMI

services

Project management

challenge

Further conveying the Marlboro Man values in an outdoor environment: conquer the wild, unleash adventure!

The challenge of organizing the Marlboro Adventure Team yearly event lied in delivering an unparalleled adventure experience that exceeded participants’ expectations each year. It involves sourcing unique and thrilling locations, designing engaging and adrenaline-pumping activities, ensuring participant safety, and managing logistics seamlessly.

Additionally, maintaining the element of surprise and consistently raising the bar to keep the event fresh and exciting presented an ongoing challenge. With unwavering commitment, meticulous planning, and a passion for adventure, we conquer these challenges, creating unforgettable events that leaved participants eagerly anticipating the next chapter of the Marlboro Adventure Team.

idea

Unleash your potential, ignite adventure: Marlboro promotions lead to the ultimate experience with the Marlboro Adventure Team!

The core idea was to meticulously plan and develop unique consumer promotions, aimed at increasing Marlboro’s market share and awareness. By offering exclusive opportunities and prizes, we inspired consumers to engage with the brand, fostering loyalty and driving growth.

A highlight of these promotions was the chance for winners to join the prestigious annual event, the Marlboro Adventure Team. This integration created a seamless connection between the promotions and the adventure-oriented values embodied by the Marlboro brand.

Through this strategic approach, we ignited a sense of excitement and aspiration, fueling the desire to be part of the legendary Marlboro Adventure Team experience.

results

Heightened brand awareness, expanded market presence, and a growing community of passionate Marlboro enthusiasts.

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